With people surfing and spending more time on mobiles, has increased the demands of mobile applications. However, building one and then marketing it, are two very different things and require continuous modifications in the strategy. Moreover, an application must be compatible with several versions of mobile and tablet screens.
However, the ranking of the application can be improved by means of App Store Optimization. It helps to sustain a higher ranking, making the application visible to a greater number of customers.
Let’s understand a few more strategies suggested by a mobile application development company to improve the indexing of the application,
1. Review the algorithm of the app store
Experts say that there is a huge difference in iTunes app store and Android app store. The trends keep on changing with time and the developers must update the elements of the application to stay in the race.
2. Make the right selection of keywords
The mobile apps company suggests that a right decision can entirely change the output of a campaign. Therefore, the right keywords must be chosen to enhance the indexing of the application.
Make the right category selection
The professionals say that it is equally important to select the right category and sub-category in the app store to make the indexing easier and efficient.
3. Size of application
It is suggested to not upload an application of size greater than 150 MB on iTunes and 100 MB on android store.
4. Pricing of the application
The smartphone application development company suggests comparing the pricing of the application with the competitors and display an affordable cost.
5. Application compatibility
It is important to verify whether the application is compatible with various versions of the Android and iOS phones.
6. Select the right image
The professionals emphasize using the right image and graphics to guide the user to perform a given task.
7. Track the analytics
The digital marketing company suggests using PPC and ad campaigns to increase the number of downloads so that application can be visible on the top of search results on app stores.
8. Social media integration
Do not forget the role of social media in marketing strategies. It is must to integrate the relevant platforms to enhance the usability of the application.
Follow the guidelines and build a brand image.