Monthly Archives: November 2018

5 Benefits of using templates in website design and development

Website design and development is the most essential aspects of making your business digital. It requires a lot of thought processing on the design, platform, hosting, content, images, and online marketing aspects.

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Developing a customized website is important to state the credibility and uniqueness of your business. However, developing it from scratch can be time-consuming and expensive at the same time. Whereas, using the pre-designed templates comes handy and inexpensive along with a lesser timeline of development.

Here are a few more benefits why any website design company uses templates for website development,

Hassle-free set-up:- The templates have been created by the developers only by taking into account the fact that a developer of any expertise level can use the designs. Therefore, the templates come with built-in functionalities that can be used as required and the website can be easily made live.

Ample choices:- The designs are abundance like natural resources. From free to the most expensive ones, one can review numerous templates before deciding on one to start the development.

Inexpensive:- The cost of templates does not exceed the amount of $120. In such a case, if you hire a website development company then the cost of assembly and the timeline is quite low. Moreover, the built-in features reduce the effort that a developer will put in and thus, the best deal in great prices.

Updates:- Themes get updated often to reduce the vulnerability and errors in the run. While in customized development you get and more important you need support to introduce the updates whereas, in templates, one can easily update the designs and plug-ins.

Integrated functionalities:- The developers design the templates keeping in mind the various functionalities that could be fulfilled by that particular template. The built-in features help in SEO services and other digital marketing strategy as well.

Conclusion:

The template design is not at all shoddy option considering your business growth and required functionalities. If you have lesser requirements then it is the best option probably but if you need several customizations then probably hiring a website development agency is a good idea.

How a website design company should plan a website design project?

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Website designing is a crucial part of any organization these days. A website is a virtual place of interaction between the service provider and the customer. It cannot afford to have a glitch. Therefore, every website design company must follow a certain procedure to plan each phase of designing and development.

Website designing is the phase where a customer interacts, therefore, it needs to be designed cautiously so that it meets the requisites of the organization. A design must be perfect and intuitive so that the user can easily grasp the business and objective of any runni ng campaign.

Here is what the company must seek before getting into designing the website,

Purpose of developing a website – A service provider must ask the clients about their business, their expectations from the website, and the requirements that it will assist. Only after a website development agency has answers to the following questions, they can design a site to address the needs.

Functionalities of the website – The company must ask the owner about the functionalities that they are planning to provide to their users. Whether they are planning to run a blog or sell products? Whether the site will have a payment gateway or it will just address the specifics of the company? Will there be a sign-up form? Will social media be integrated into it or not?

Web pagesWeb development company must ask the owner about the number of pages that will be integrated into the website. Also, you must be clear of features that each web page will offer to the user. Will the pages are dynamic so that modifications can be done in future or will they be static to offer just an overview of a service or a product.

Content, videos, or images – Before the designer starts working, ask the owner what videos will be added. Will, there be images and if yes, will they be provided or have to upload from somewhere else? Will the content be provided by the businessman? What kind of content are they willing to upload? Will there be SEO of the website?

Hosting, URLs, email, domain – Ask the website development client about the hosting and domain. Are they looking to hire someone for hosting services or do they already have? Have they purchased a domain or looking to buy one? What is their email set up is like? Are they looking to get subscriptions?

Final say:

Once you have the answers to the above questions, only then you can furnish a plan of action so that the end product meets the expectations of the client.

How to get your content viral for digital marketing strategy?

Are you a digital marketer looking to get your content viral? Is your digital marketing strategy not working out due to an inability to reach your audience.

Well! This blog will guide you to a simple set of procedures so that you can write user-friendly content that can drive traffic to the website and landing pages.

As a content marketer, it is understandably difficult to write the words that will immediately grab the viewer. However, since it is the job, therefore, one can follow a few techniques,

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1. Research – Nothing can beat a good research. Invest time in browsing through social media accounts and find out what attracts your audience. Read those topics and surf through the competitive pages to get a complete

2. Appealing headlines – As a digital marketing strategy, we know that it is the headline that first makes contact with the viewer. Unless the headline will not appeal, the client won’t open the page to review the content.

3. Showcase the emotions – If you want to connect with humans then your strategy cannot be for robots. Experts advise sharing stories with users to which they can feel connected to. Post motivational and funny graphics to display your human side.

4. Be quick and updated – Be quick and updated of the whereabouts of your industry. Try to be the first one to break any news to the audience. It will display your image as that of professionals.

5. Choose the right platform – If you are thinking to run a social media marketing campaign then make sure you select the right platform where most of your audience exists. Do not use professional platforms for promoting food festivals.

6. Inter-link the posts – Write posts and connect them to the previous ones if you can. This will help the customer to browse through greater details.

7. Communicate with the audience – Professionals advice to make the best use of the comments and forms to create the next content on the demands of the readers.

Don’t forget to use images – The experts of the marketing sector share that visual content attracts a greater number of audience and therefore, use relevant images in the blogs and websites so that if in a hurry, the reader can understand all in a quick glance.

The last words

Share the correct information in the right manner and on the relevant platform to ensure that your audience can come across it and get acquainted with it.

Tactics shared by SEO backlink service provider to generate more awesome links

Link building is and has always been an important aspect of search engine optimization. The amount of organic traffic that is diverted to a website is directly proportional to the links directed to the website. An SEO company can tell you how spiders trace through the network of links and index the website corresponding to the relevant searches made by the viewer.

seo-serviceLink building comprises of various means in which you can direct the pointers to the relevant web pages and gain good SEO points. The techniques are several but the most essential and trusted ones are- guest blogging, broken links repairing, converting unlinked mentions to the linked one.

Although the approach and execution can be a little different yet the object is the same.

With this blog, we’ll explore each method in brief,

Guest blogging:-

Every digital marketing agency gives very high importance to this procedure. All you have to do is write blogs or articles for another website and depending on the guideline of the website and quality of chosen words, you can gain links through author’s bio, referrals and other mentions.

The basic procedure to be followed is,

  • Find the sites that accept and allow guest blogging. Read their guidelines for posting.
  • Come with quality content and intuitive ideas for the post.
  • Shortlist the ideas and pick one that you would like to get posted.

Broken link building:-

A brief portion of SEO backlink service involves repairing the broken links so that the redirection can again be set to your website. To find the broken link you have to search through the competitive pages with dead content where you once existed.

After coming across the link amend the content and repair the link by visiting Ahref Batch Analysis tool. You will get a report of broken links with respect to a particular URL.

Convert the unliked mentions into links:-

Search on social media where your brand name has been mention and politely ask the site owner to convert the name into a URL where the audience can visit if they wish to.

Visit the Ahref to find the unlinked mentions and work your way up to convert them into links. You won’t believe the amount of traffic that you will be able to divert onto your business website.

Final thoughts:-

Backlink building service stands on these pillars to improve the SEO ranking and increase organic traffic. If you haven’t considered it then hurry up before it gets too late.

How website design and development is related to content marketing?

Content marketing is one of the forms of digital marketing strategy that requires almost 60% lesser investment than any other services with engagement parameters up to 3 times higher.

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It is no joke that content plays an important role in bringing the audience together. Several marketing agencies craft new and engaging content every day to distribute it around the web. The content strategy involves appealing to the audience with a great out view, readable letters, and catchy phrases.

Now, holding the customer’s concentration is the

biggest task and this is where the website design and development plays an essential role. It directly impacts the perceiving power of

the brain and drives the customers into reading the content.

Let’s see how web development is related to content marketing,

1. Amplifies the content view – The website design not only enhances its view but displays the content in an attractive manner. Blogs and businesses that need to change content frequently, must involve a viable menu so that it is easier for the reader to find the content and offer responsive display so it could be accessed on any device.

2. Enhances the reading experience – Website design services are all about the use of proper colour amalgamation to make the page look catchy. It affects the reader’s experience a lot. It includes font size, colour, alignment, and overall content preview. The designing has a great impact on the flow of reading.

3.Ease of accessibility – Designing involves navigation and one cannot engage the customers if they cannot access the content. A structural flow of the site ensures that the customer arrives where he is supposed to. Also, experts advise to include a sitemap so that visitors coming from other links can find what they are looking for in a single glance.

4.Visual elements grab the view – As a website development agency, it is customary to design the site with visuals relevant to the content. This helps in better engagement and promotes the users to read the content.

Final words

Website designing and content marketing run parallel. Without either one, it is impossible to drive the traffic on to the website. The effect of one on the other helps in greater engagement and better sales.

Tips by an SEO company to write SEO Friendly Content

Content writing is a head-scratching job because one has to be cautious of what is being written and displayed. More importantly, how it will be perceived by the readers. It is very essential as per an SEO company to write search engine friendly content so that not even the audience but the spiders can browse and index the pages.

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Today, the writers do not have to appeal to customers but also think of various ways to stand against the guidelines of the webmaster. Due to various reasons like gaining visibility, it is very important that the content can be traced so that accessibility by the users can be increased.

Here are a few tips that are sure to help in making the content SEO friendly,

1. Unique content:-

Plagiarism is a heinous crime in the writing world. Therefore, one has to ensure that the content is unique. Moreover, unless you don’t offer something new to your customers, you cannot get ahead of your competitors.

If your idea is not unique then make sure to present it in an extraordinary manner using social media marketing. Being eccentric is one of the quickest ways to gain popularity in the market.

2. Inter and external links:-

If you have written similar content then it is better to link it with internal pages. It is beneficial for the redirection of the reader as the well as the Google bots. Also, it enhances the traffic on that particular page.

While internal linking helps in traffic generation, external linking helps you gain valuable backlinks.

3. Insert keywords carefully:-

Yes, as per the search engine optimization company it is important to stuff the content with keywords but that does not mean excluding the meaningful sentences in the content.

It is better to stuff the keywords naturally in the content to help the viewer have an uninterrupted reading experience.

4. Offer more than just reading:-

It is essential that you grab the attention of your viewer. Therefore, as a writer, you have to write content that is rich in information and provides something new than every other web page.

Adding images and videos can also help you gain more popularity among the audience.

Conclusion:-

Content writers need not only be trained in grammar but also have to be given special guidance to write sentences for marketing purposes.

How to mix SEO and PPC for Better Results?

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Search engine optimization and PPC are the marketing strategies that have soul aim to gain paid and free traffic on the website. Both are the part of a Digital Marketing Strategy to engage the greater audience so that maximum conversions can take place.

However, people make searches to clarify the pros and cons of both the methodologies so that they can choose one of the two. But, what if the experts say that you can use both and amplify the results. Sounds exciting? Right? Well! There are ways in which you can get the best of the both.

Let’s see how SEO and PPC can be mixed and applied together,

1. Use old SEO tools in a new manner

Long tail-keywords are often not chosen by an SEO company SEO company, but they are very helpful in determining the negative keywords. Moreover, you can find out what works best for the business and what is most frequently searched by your customers.

2.Thoroughly study the PPC analysis

Run through the past reports and analyse what worked best for your customers and what keywords got more queries. This will helps in mixing up the two campaigns and you will be targeting with the best arrow in your quiver.

3.Digital media promotion is all about keywords

The selection of keywords for SEO Website Optimization can be effectively carried out using PPC analytics. Thought it sounds a bit cliché, yet it is worth the efforts because here you have the proof of what appealed to your customers.

4.Use the combination to get the visitors back

Grabbing the attention of the people is hard and therefore, there come several moments when even potential audience leave your page. In such cases, you can use the magical combination and appear in their searches to make sure that the next time a customers visits, he/she buys your product/ service.

5.Use the combination for branding

Ask your Digital Marketing Agency to provide you with a great strategy so that you can invest in both properly and attain greater engagement from your audience.

Final words

Although SEO and PPC appear two different strategies they have similar goals and strategies. Use both for your benefits and see your business booming with queries like never before.

Pros and Cons of Paid and Free Traffic

If you have a digital business presence and your return on investments highly depends on online sales and purchases then you probably know the importance of traffic. Digital marketing company says no website can make money if it does not have users visiting and browse through its pages.

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One of the most important aspects of advertising is generating traffic. There are two ways in which you can divert traffic – paid and free. Both the mediums have their own advantages and disadvantages.

Let’s walk through both the methods and understand the pros and cons,

Free traffic:-

SEO website optimization generates free traffic by listing the website among the top positions of Google and other search engines. Social media, forums, blogs, youtube, and online groups are yet another ways in which free traffic can be generated. These techniques engage the people based on their searches and demands.

Pros:-

  • The biggest advantage is the technique promotes the business for free. It only requires an investment of time only. Moreover, the results of SEO last for a longer period of time.

 

Cons:-

  • Its biggest loophole is it consumes a lot of time. If you are looking to get an instant return then the above techniques can screw your plans as they grow gradually with time.

 

Paid traffic:-

The instant techniques that can generate huge traffic include Google Ads, social media ads, ad space, brand advertising, and ad network. The affiliate market has options where you can choose demographics and specify the audience to whom your ad will be displayed. Thus, a confined but potential target.

Pros:-

  • Since it is paid, therefore, it shows instant results in lesser time as compared to organic campaigns. It saves a lot of time and efforts as well. A good digital marketing company knows how to attract the audience and will be the best plan to carry out a campaign.

 

Cons:-

  • For continuous traffic, you will have to pay So, it might get expensive and with a tight budget, you may only run it for a shorter duration.

 

Conclusion:-

Depending on the needs of the business to generate instant or long-term traffic, one must choose the appropriate strategy. However, as a digital marketing agency, we prefer to choose bits of both the campaign so that business may flourish in all directions.

Benefits of landing pages in website development

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The landing pages are a source of generating traffic and communicating specific information about a product or a service. Different from web pages, landing pages are meant to be used for marketing, especially paid.

Two types of landing pages can be developed for the purpose of marketing – click-through landing page and another one is lead generation landing page. A website design company designs a click-through landing page to get the traffic diverted to a particular page. It is usually done for the e-commerce business.

The lead generation landing page collects the user’s information so that the marketers can understand the demands of the customers. It showcases the customers some exciting offers and discounts so that purchases can be initiated.

Let’s explore the various benefits of landing pages in digital marketing strategy,

Greater number of leads in the pipeline – A landing page serves as a medium of content marketing where the user can sign-up, send queries, and avail the offers. The marketing team gains more information and fills up the pipeline. Thus, leading to increased conversions.

Builds trust – A customer when directed to a landing page develops trust towards the brand due to credibility displayed on the page.

Better conversion rate – As a digital marketing agency, we develop content that instantly grabs the view of the customers. Thus, they end up registering, giving your business a new and potential lead.

Helps in attaining business goals – A landing page is a product or a service specific. Thus, provides the customer with the to-the-point information and helps in attaining the business goals.

Generate the data – It sounds cliché, but, landing pages, unlike web pages, helps in receiving greater information about the client, his business, and requirements. Also, the campaign analytics helps in gathering greater information about the market preferences.

Improves brand image – A digital marketing strategy is built around developing a brand image and a landing page improves it by creating brand awareness.

Better SEO ranking – Landing pages are built with keywords stuffing and sole aim to reach the targeted audience. Hence, they help in getting ranked higher in the search results corresponding to the frequently searched words.

Conclusion:-

Landing pages are a good strategy to build around for brand awareness as well as lead generation. With so many options around, choose the best in order to surpass the competitors.

Functional Web Application Development for Your Business

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Depending on the requirements of the business the web application development can be manifested in various ways. Being multifaceted, the developer needs to aware of the requisites or else a vague list of needs can be validated in various ways. However, to get the perfect solution to a problem, the issue must be assisted thoroughly.

Various applications are developed on various platforms to cater to various requirements in a specific manner so that a business can gain maximum profit out of it. The different architecture and components of development bring sustainability to the structure of the organization and thus, be given a lot of thought before deciding on which application will best suit the paradigm.

Let’s understand the various types of functional application development that companies can opt for,

Web portals – Portals are the automated outlet on the internet that support several features. They include posted content, emails, profiles, etc. The features offer self-service, thus, decreasing the overhead load of the team. Also, they are time-saving.

Enterprise web applications – This includes web-based application development. Such portals do not cater to general needs but specific needs so that employees can communicate easily and share data in a secure manner. CRM solutions are a great example of such software programs.

Business automation solutions – This refers to custom application development to assist the monotonous tasks of the day. Such programs make it easier and faster to lead the data flow among the employees with accuracy and reduced probability of errors. The accounting management software applications are one set good examples.

E-commerce web applications – Such applications are widespread and used by millions of people. They can manage the entire inventory count, purchase order, sale order, etc. the programs are highly capable of leading the business to new heights.

Microsites – This refers to website design services with the sole objective of spreading brand awareness and acquainting the world with the services of the company.

Conclusion:-

Depending on the current and future business needs, one must choose the application development such that the growing requirements can be met with a flourishing business.