Monthly Archives: January 2019

How to reduce social media marketing investment on Facebook?

Are you thinking to invest in social media marketing?

Do you want to reduce the ad investment and still get better results?

Well! There are ways to achieve this. The simplest trick behind this is to target the right audience. However, it is easier said than done.

Facebook is the highly preferred platform among all the social networking sites. Yet, many people complain that their ads do not work out the way they have strategized.

This is a critical issue that every small business is recently facing. The analytics studied by the experts suggest that many marketers fail to identify the custom set of the audience while some do not craft enough intuitive and appealing ads.

Here are a few ways defined by a social media agency  in which the capital amount can be reduced while the result can be enhanced with a significant rate,digital marketing compny1.Identity and display the external domains – Using the Google Analytics one can precisely find the businesses whose audience can be found relatable to your business. Thus, expanding the source and adding the “MUST ALSO” tag will offer a significant amount of traffic to your landing page.

2.Perform mining on Quora for relevant keywords – If you are not sure of the keywords that must be selected and targeted then quora is the best platform where you can find all the answers and searches will lead you to the frequently searched questions and thus, provide you with keywords that must be targeted.

3.Find the relational interest of the audience – As a Digital Marketing Agency, we suggest looking for a relational interested audience in your products and services. This will help you design layers between the audience and your business can reach more potential figures.

4.Test the audience for the ad performance – Once you have strategized, you need to work out on the performance of the audience which you can do by carrying out A/B/N testing. This helps you run tests for offers and messages across various pages.

Conclusion

Once done, the above trick can help you reduce the investment and draw the conclusion before the campaign is even run. Thus, more audience in lesser capital. Hence, more conversion

Advertisements

Tips from a digital marketing company to not lose a client’s trust

To gain a client’s trust is a long and time-consuming process. However, every bit of struggle is worth because at the end the result is a loyal customer.

As a Digital Marketing Company, we understand the importance of a loyal customer and how essential it is to develop a healthy relationship with your customer.social agency full

But it also needs to be emphasized that you have started making efforts since the start or else it is definite that you will lose the interest of the client at the very start. And once the interest is lost, it becomes a lot harder to repair it.

Here are a few grounds that must be checked so that the client shall not lose the attention,

1.Show them exactly what you will deliver – Don’t presume that writing highly about the product will entice the customer. You have to show them that what you are saying is actually true and this is possible only when you showcase the high-quality images on the site. It makes an important aspect of any Digital Marketing Strategy that helps develop trust among the customers.

2.Provide 24*7 customer service if you say so – If you have promised the customer of full support and team coordination then no matter what you do, be available for the customer. Answer the queries regarding the product, listen to their grievances, assist their issues, and be online on live chat.

3.Use social evidence to your rescue – As a social media agency, we suggest to ask the customer to rate their experience on social media. A good review on various business pages will help you cease more clients than before. Also, it will help to eliminate any doubt that the client may have regarding the product or service.

Conclusion

The tips are very easy to be followed but many business owners fail to acknowledge the importance of these little things and end up losing clients.

Be prepared! Be available!