Category Archives: website development

Why a Website Development Company uses PHP for the Development of Online Businesses?

Considering the development of the website, the era has changed from static to dynamic. Numerous platforms have been developed that offer a wide range of features from developing a simple blog website to a huge e-commerce business like Amazon.

PHP is one of the favourite platforms that any website development agency chooses as it can run efficiently on web-server and offers an organized set of modules.

Here are a lit of reason why PHP is giving so much preference-

Open source platform – It is an open source platform and therefore, available for free. Companies having a team of developers with sharp knowledge of C and Java can do wonder with PHP.

Cost-efficient – Since is it available for free, therefore, it does not need any expensive software to work on.

Secure with lightning speed – Companies offering website design services have tested it and consider it the most secure because it comes with a layer that can withstand threats and viruses. Also, it uses its own memory so loading speed becomes faster and loaded on the server gets reduced.

Provide online support – PHP being so much popular has an enormous audience supporting it online. Whether you get stuck or face any issues, you can use multiple forums to ask queries and get instant answers. One can even visit the online library for quick assistance.

Scalable website development – Once developed, the website can be expanded as the requirements of the business expand. Due to ample add-ins and online libraries are available with source code. Thus, scaling the website to the zenith.

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Importance of Having a Blog While Website Design and Development

Blog culture is on a high rise these days. People have made blogging a career option. Every website that we visit, has a blog. No matter if it is a fashion website, tour and travel website, etc. Each website has a blog and creative writers in the various niche fill it with loads of information.

As a digital marketing agency, we believe that the prime purpose of the internet was to share information which in today’s time is fulfilled by blogs. It has become an important aspect of businesses as it offers the readers some new information each and every other day.

Let’s discuss the role of blogging in website design and development,

Drive traffic to your website – Blogs are the best medium to connect with the audience and use the medium for digital marketing to drive traffic to the website. Sharing the same on social media helps you connect with ample audience, thus, making you famous in your field.

Add value to your business – Updated blogs also update your customer. Using social media you can increase the bounce rate and create brand awareness. Thus adding a value to your business and helping in growth and development.

Increase in leads – Using blogs as a digital marketing strategy, you can generate new leads. The more blog you post, the greater audience you connect with and the better is lead generation.

Enhanced customer relationship – Blogs are considered as one of the convenient ways to communicate information about your products and services. This helps you build a trustworthy relation with your customers.

Amplified SEO results – As SEO service provider, we have surveyed several campaigns and analytics study reveals that the results of SEO improve with blogging because of keywords density and backlink creations.

Become the expert of your field – Posting quality blogs indulge several readers and showcase you as an expert in your field. Thus, helping you create goodwill for your brand and helps in increasing the conversion

Conclusion:-

Adding blogs to the website helps in a lot more than anyone can think of. Integrate a blog section and post quality content frequently to review the high rising analytics.