Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

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Importance of testing in Software Development Life Cycle

Software Development Life Cycle is a series of procedure that is followed in various phases to make sure that the end product satisfies the needs of the client or business. SDLC has several phases and each phase has its own importance. Software Development Company, however, believes that testing is one such phase that holds great importance in the entire life cycle and consumes most of the time.

The custom software development undergoes several types of testing like unit testing, functional testing, regression testing, usability testing, performance testing etc. Each testing has a purpose of leading the software development to an end phase where it fulfills the requisites it was designed for.

The following keynotes represent the importance of software testing,

Every stage of SDLC involves a certain type of testing which is performed by a designated person. This ensures that every bug is reported and fixed at the very stage so that the output is an accurate result.

Testing involves finding out the flaws in codes, integration, data flow, and performance. Each phase a certain module development that is tested so that error is not carried to the next stage. Thus, saving time and extra cost.

Some types of testings like stress and performance testing ensure that the product is ready for its efficient Stress testing checks the robustness of the product and how much traffic or loads it can bear. Whereas performance testing put the software through the various exams to check if it works efficiently and provides top-notch results.

Testing is the proof of the quality of the software. Any customer who is looking to buy the product looks into its features and testing ensure that the product will work smoothly and provide the user with the desired

Software testings like the unit and functional testing ensure that every module of the software functions effectively and independently without any alteration in procedure or hindrance

Testing lowers the extra cost of the product and reduces the over-head maintenance. A thoroughly checked product requires minimal support and maintenance along with meeting the requirements of various workspace and individuals.

Social media: How it helps in reputation management

It would not be wrong to say that we live on social media.

It is like;

For(time=00:00; time==23:59; time++)

{Sleep;

Eat with social media;

Work on social media;

Play on and with social media;

Hang out on and with social media;

Do business on social media;

}

Social media covers every part of our lives. Whether we are doing productive or just laying down, we cannot catch a break from this huge digital world. In such a scenario, one cannot escape the harsh reality that everyone has started to live in the close proximity. Anyone can reach and target anyone at any point of the day unless your account is private.

However, with business and celebrity account, they are by default public accessible accounts. Digital marketing agencies have done lots of surveys that state the more you are connected with your audiences the greater becomes the chances for your service or product being bought. Hence is the reason behind so many remarketing and sponsored campaigns.

Due to the similar reasons social media holds the highest position among the reasons for reputation. A business that has great reputation among the customers, offers them huge discounts, and interact with them in person is considered to have great reputation and receives more sales rain. On the other hand, if a customer becomes slightly unhappy with the product or the service, they can easily lash out letting the entire world know what a horrific experience they had.

Social media can have drastic effects on a business and keeping that in mind some customers also take advantage of it. In such cases, social media management teams say to untag yourself and block the user from further commenting. Though it seems a bit rude but some people do this out of fun or because of revenge or just to become famous overnight without giving a second thought on the consequences.

There is not much one can do and therefore, one must hire the professional social media marketing service to keep up with such customers.

Technical tips for Mobile SEO

It had been observed that close to 50% of buyers start to search for the product they are interested to buy. The statistics itself displays the need for mobile SEO so that whenever a person makes a search pertaining to your business can easily find you even on mobiles.

In order to reach the customers on their handy devices, businesses must emphasize the website development company to build mobile-friendly websites with a separate Sitemap that offers smooth interfacing as on the desktops or laptops.

Here is a list of the certain technical aspects that are considered important by an SEO company,

1.Use mobile-optimized content

There is a possibility that certain content or video that can be accessed efficiently on laptops has a difficulty in mobile display. In such cases, make sure you optimize the content as per the mobile screen or hide its display on mobiles.

2.Make sure to enable JavaScript, CSS, and image files

It is advised by the SEO service providers that as per the Google Webmaster guidelines the developers must not hide the JavaScript and CSS files and also check if robots.txt is enabled.

3.Redirect the user on a mobile-friendly URL

Some of the URLs redirection may work just fine on bigger screens but they may show 404 error on smaller screens. Therefore, it is advisable to redirect the user on mobile-accessible websites to avoid interfacing interruption.

4.Check the loading speed

Make sure that loading speed of the website is as fast as on laptops so that your customer has a super-fast browsing experience.

5.Check issues with duplicated content

Use ‘Rel-Canonical’ even on mobile versions so that Google can easily index the website and any issues related to duplicate content can be avoided.

6.Improvise the titles and meta descriptions

As per the smaller screens, the information must be short and precise. Therefore, the digital marketing company suggests optimizing the title and meta descriptions with quality content.

7.Make the best out of the local searches

The GPS has made it easier for the users to find the nearby business stores. Hence, make sure to update your address and contact itinerary so that potential customers can visit you.

Stay updated! Earn more!

Why businesses should give importance to human-to-human marketing?

Businesses do not have emotions but the products or services that they sell to humans must connect them personally. In a long run, people have prioritized business-to-business marketing without giving a second thought about the customers, they are selling to.

However, many social media marketing agencies have arrived at the conclusion that in order to make a sell, a business must empathize with human emotions.

Digital-Marketing-Services

What B2B marketing is becoming outdated?

In a B2B approach, the owners or the vendors just try to sell the product by hook or crook without realizing that doing so is only making them look desperate.

This methodology has worked at the initial stage, but, with progress in advertising media the customers have become smarter and until they feel connected to something, they do not buy it. Not sooner but eventually this paradigm will be worn out.

Why human-to-human marketing should be promoted?

Social media management company like GA Technocare Technology believes that the humanized approach creates a ripple effect and thus helps in increasing your audience.

The businesses must follow social media marketing tips for every business to understand how to get connected with your audience at an informal level.

How companies can enhance H2H interaction?

Here is how a marketing team can introduce H2H methodology,

  • Empathize with your customers by acknowledging their problem.
  • Have a real conversation with clients. This will help to build trust and unveil many other issues that you can fix.
  • Assist the customer and resolve their query as soon as possible.
  • Ask the user, identify their level of knowledge of the product, and impart more while addressing their queries.
  • Measure your progress in terms of feedbacks and politely ask your audience to rate you. This will also help you customize the product as per the requirements of the public.

Final say

Companies like GA Technocare offering social media marketing services are changing their marketing approach by trying to connect with the audience at a human level rather than in a robotic manner.

Qualities to look for While Hiring a Software Development Company

It is understandable that searching for a software development company can be a tedious task. One is required to do a lot of background research and examine if the workspace and methodology of the company will meet the requisites.

In a world where the IT sector is booming day-by-day choosing the best agency requires to look out for the following characteristics,

1. User-experience – If you are planning to develop a software then you must initially define the target audience and see if the company can assist and deliver the desired user experience.

2. Custom software development – You must look out for this characteristic as it ensures that the company is well versed with the required technologies and can assist your unique requirements. GA Technocare Technology is among the very few that offers custom development.

3. Experience of the development team – If your project requires to be built on the latest technology with complex functionalities then make sure that the team you are hiring is well trained and has experienced developers who understand the needs and can make a tough call wherever required.

4. Budget-friendly – Yes, it is a very important aspect. You will find hundreds of companies with the higher pricing structure and no value for money work. Choose that fits your pocket and offers you the best in the package.

5. Security – If you are looking to develop an online software or web application then security cannot be compromised. One of the great quality of GA Technocare is their strong take on data security and transmission.

6. Work history – This plays a crucial role in decision making as it assures that the end product will be consumable and a success if the team has already worked on a similar project in the past.

Make an informed decision as it will consume your precious money and time. Choose the best software development agency if success is your ultimate goal.

An insight to a mobile-friendly update- Mobilegeddon

After the advent of smartphones, the marketing strategy took a whole new turn. Now customers can be reached by phones and nobody wanted to miss this opportunity but they were also not aware of the means to target. As the time grew people understood the requirement of a website then with local search SEO, the businesses flourished in towns with customers able to communicate to the nearby vendors.

After a while, Google launched an algorithm named Mobilegeddon. The algorithm brought business for the website design and development companies. It tests the website’s credibility on the basis of its outlook on mobile. This brought joy even to the SEO service providers because now mobile SEO is another marketing technique.

Let’s see the ground rules of this game,

  1. Larger fonts- A website must have larger fonts when accessed on the mobiles to facilitate the user a good look at the text without enlarging it.
  2. Responsive design- Website development companies suggest developing a responsive design that can fit the screen of any size of mobiles. This is an important feature as it prevents the distortion of the content when accessed on smaller screens.
  3. No un-accessible content- Digital marketing agencies suggest that if a content cannot be accessed on the mobiles better to hide it than display “NOT ACCESSIBLE” sign.
  4. Loading speed- If the website is accessible on mobiles then it must have a faster loading speed so that it could be accessed on the mobile data even in remote areas.
  5. Good amount of spaces at regular intervals- Unlike keyboards, mobile screens have a very rigid boundary. Therefore, experts suggest keeping a good amount of space in between the buttons to avoid an accident on the user’s part.

This algorithm does not affect the SEO ranking on the desktops but sure it tests the mobile presence of the website and if it looks promising, the website gets an A grade.

Keep optimizing! Keep growing!