Tag Archives: Computer

How to mix SEO and PPC for Better Results?

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Search engine optimization and PPC are the marketing strategies that have soul aim to gain paid and free traffic on the website. Both are the part of a Digital Marketing Strategy to engage the greater audience so that maximum conversions can take place.

However, people make searches to clarify the pros and cons of both the methodologies so that they can choose one of the two. But, what if the experts say that you can use both and amplify the results. Sounds exciting? Right? Well! There are ways in which you can get the best of the both.

Let’s see how SEO and PPC can be mixed and applied together,

1. Use old SEO tools in a new manner

Long tail-keywords are often not chosen by an SEO company SEO company, but they are very helpful in determining the negative keywords. Moreover, you can find out what works best for the business and what is most frequently searched by your customers.

2.Thoroughly study the PPC analysis

Run through the past reports and analyse what worked best for your customers and what keywords got more queries. This will helps in mixing up the two campaigns and you will be targeting with the best arrow in your quiver.

3.Digital media promotion is all about keywords

The selection of keywords for SEO Website Optimization can be effectively carried out using PPC analytics. Thought it sounds a bit cliché, yet it is worth the efforts because here you have the proof of what appealed to your customers.

4.Use the combination to get the visitors back

Grabbing the attention of the people is hard and therefore, there come several moments when even potential audience leave your page. In such cases, you can use the magical combination and appear in their searches to make sure that the next time a customers visits, he/she buys your product/ service.

5.Use the combination for branding

Ask your Digital Marketing Agency to provide you with a great strategy so that you can invest in both properly and attain greater engagement from your audience.

Final words

Although SEO and PPC appear two different strategies they have similar goals and strategies. Use both for your benefits and see your business booming with queries like never before.

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Functional Web Application Development for Your Business

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Depending on the requirements of the business the web application development can be manifested in various ways. Being multifaceted, the developer needs to aware of the requisites or else a vague list of needs can be validated in various ways. However, to get the perfect solution to a problem, the issue must be assisted thoroughly.

Various applications are developed on various platforms to cater to various requirements in a specific manner so that a business can gain maximum profit out of it. The different architecture and components of development bring sustainability to the structure of the organization and thus, be given a lot of thought before deciding on which application will best suit the paradigm.

Let’s understand the various types of functional application development that companies can opt for,

Web portals – Portals are the automated outlet on the internet that support several features. They include posted content, emails, profiles, etc. The features offer self-service, thus, decreasing the overhead load of the team. Also, they are time-saving.

Enterprise web applications – This includes web-based application development. Such portals do not cater to general needs but specific needs so that employees can communicate easily and share data in a secure manner. CRM solutions are a great example of such software programs.

Business automation solutions – This refers to custom application development to assist the monotonous tasks of the day. Such programs make it easier and faster to lead the data flow among the employees with accuracy and reduced probability of errors. The accounting management software applications are one set good examples.

E-commerce web applications – Such applications are widespread and used by millions of people. They can manage the entire inventory count, purchase order, sale order, etc. the programs are highly capable of leading the business to new heights.

Microsites – This refers to website design services with the sole objective of spreading brand awareness and acquainting the world with the services of the company.

Conclusion:-

Depending on the current and future business needs, one must choose the application development such that the growing requirements can be met with a flourishing business.

Why a Website Development Company uses PHP for the Development of Online Businesses?

Considering the development of the website, the era has changed from static to dynamic. Numerous platforms have been developed that offer a wide range of features from developing a simple blog website to a huge e-commerce business like Amazon.

PHP is one of the favourite platforms that any website development agency chooses as it can run efficiently on web-server and offers an organized set of modules.

Here are a lit of reason why PHP is giving so much preference-

Open source platform – It is an open source platform and therefore, available for free. Companies having a team of developers with sharp knowledge of C and Java can do wonder with PHP.

Cost-efficient – Since is it available for free, therefore, it does not need any expensive software to work on.

Secure with lightning speed – Companies offering website design services have tested it and consider it the most secure because it comes with a layer that can withstand threats and viruses. Also, it uses its own memory so loading speed becomes faster and loaded on the server gets reduced.

Provide online support – PHP being so much popular has an enormous audience supporting it online. Whether you get stuck or face any issues, you can use multiple forums to ask queries and get instant answers. One can even visit the online library for quick assistance.

Scalable website development – Once developed, the website can be expanded as the requirements of the business expand. Due to ample add-ins and online libraries are available with source code. Thus, scaling the website to the zenith.

Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Importance of testing in Software Development Life Cycle

Software Development Life Cycle is a series of procedure that is followed in various phases to make sure that the end product satisfies the needs of the client or business. SDLC has several phases and each phase has its own importance. Software Development Company, however, believes that testing is one such phase that holds great importance in the entire life cycle and consumes most of the time.

The custom software development undergoes several types of testing like unit testing, functional testing, regression testing, usability testing, performance testing etc. Each testing has a purpose of leading the software development to an end phase where it fulfills the requisites it was designed for.

The following keynotes represent the importance of software testing,

Every stage of SDLC involves a certain type of testing which is performed by a designated person. This ensures that every bug is reported and fixed at the very stage so that the output is an accurate result.

Testing involves finding out the flaws in codes, integration, data flow, and performance. Each phase a certain module development that is tested so that error is not carried to the next stage. Thus, saving time and extra cost.

Some types of testings like stress and performance testing ensure that the product is ready for its efficient Stress testing checks the robustness of the product and how much traffic or loads it can bear. Whereas performance testing put the software through the various exams to check if it works efficiently and provides top-notch results.

Testing is the proof of the quality of the software. Any customer who is looking to buy the product looks into its features and testing ensure that the product will work smoothly and provide the user with the desired

Software testings like the unit and functional testing ensure that every module of the software functions effectively and independently without any alteration in procedure or hindrance

Testing lowers the extra cost of the product and reduces the over-head maintenance. A thoroughly checked product requires minimal support and maintenance along with meeting the requirements of various workspace and individuals.

Technical tips for Mobile SEO

It had been observed that close to 50% of buyers start to search for the product they are interested to buy. The statistics itself displays the need for mobile SEO so that whenever a person makes a search pertaining to your business can easily find you even on mobiles.

In order to reach the customers on their handy devices, businesses must emphasize the website development company to build mobile-friendly websites with a separate Sitemap that offers smooth interfacing as on the desktops or laptops.

Here is a list of the certain technical aspects that are considered important by an SEO company,

1.Use mobile-optimized content

There is a possibility that certain content or video that can be accessed efficiently on laptops has a difficulty in mobile display. In such cases, make sure you optimize the content as per the mobile screen or hide its display on mobiles.

2.Make sure to enable JavaScript, CSS, and image files

It is advised by the SEO service providers that as per the Google Webmaster guidelines the developers must not hide the JavaScript and CSS files and also check if robots.txt is enabled.

3.Redirect the user on a mobile-friendly URL

Some of the URLs redirection may work just fine on bigger screens but they may show 404 error on smaller screens. Therefore, it is advisable to redirect the user on mobile-accessible websites to avoid interfacing interruption.

4.Check the loading speed

Make sure that loading speed of the website is as fast as on laptops so that your customer has a super-fast browsing experience.

5.Check issues with duplicated content

Use ‘Rel-Canonical’ even on mobile versions so that Google can easily index the website and any issues related to duplicate content can be avoided.

6.Improvise the titles and meta descriptions

As per the smaller screens, the information must be short and precise. Therefore, the digital marketing company suggests optimizing the title and meta descriptions with quality content.

7.Make the best out of the local searches

The GPS has made it easier for the users to find the nearby business stores. Hence, make sure to update your address and contact itinerary so that potential customers can visit you.

Stay updated! Earn more!

Why businesses should give importance to human-to-human marketing?

Businesses do not have emotions but the products or services that they sell to humans must connect them personally. In a long run, people have prioritized business-to-business marketing without giving a second thought about the customers, they are selling to.

However, many social media marketing agencies have arrived at the conclusion that in order to make a sell, a business must empathize with human emotions.

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What B2B marketing is becoming outdated?

In a B2B approach, the owners or the vendors just try to sell the product by hook or crook without realizing that doing so is only making them look desperate.

This methodology has worked at the initial stage, but, with progress in advertising media the customers have become smarter and until they feel connected to something, they do not buy it. Not sooner but eventually this paradigm will be worn out.

Why human-to-human marketing should be promoted?

Social media management company like GA Technocare Technology believes that the humanized approach creates a ripple effect and thus helps in increasing your audience.

The businesses must follow social media marketing tips for every business to understand how to get connected with your audience at an informal level.

How companies can enhance H2H interaction?

Here is how a marketing team can introduce H2H methodology,

  • Empathize with your customers by acknowledging their problem.
  • Have a real conversation with clients. This will help to build trust and unveil many other issues that you can fix.
  • Assist the customer and resolve their query as soon as possible.
  • Ask the user, identify their level of knowledge of the product, and impart more while addressing their queries.
  • Measure your progress in terms of feedbacks and politely ask your audience to rate you. This will also help you customize the product as per the requirements of the public.

Final say

Companies like GA Technocare offering social media marketing services are changing their marketing approach by trying to connect with the audience at a human level rather than in a robotic manner.