Why geolocation is a part of a digital marketing strategy for mobile application?

The Digital Marketing Strategy for mobile application is a means to publicise the features of a newly developed application so that more people download it and use it. However, in order to get successful results, the marketing strategy must revolve around enticing the users by bringing the unique features in the limelight.mobile app devlpment 12-12-18The geolocation is one such feature that allows users to get access to the nearby places and distance when they connect with the internet. Using the coordinate and point system the application get access to your location and provides the same to the vendor so that further formalities can be carried out.

Companies offering digital marketing services make this features a strategic aspect because it can help the user as well as the service provider to look around the addresses where there is a possibility of delivery, pick-up drops, and distance measurement.

Let’s look through the advantages of geolocation features,

1.Local marketing – The features are helpful in making businesses accessible to potential It is the reason behind why mobile SEO services have become a thing. It boosts the presence and visibility of an organization and thus promoting the feature provides an application with an ease of access.

2.Better results – Integrating this feature, enables the application owner to provide the users with better and most appropriate results. Thus, enhancing the user experience. Having accessibility to address through websites and social media only add to the client relationship with the organization.

3.Emerge as a winner in your industry – Providing this features since the start helps you communicate with clients easily. Also, it entitles the power to the customers to express their grievances and reach out to you in a click. Not only this but by adopting this feature, you beat your competitors giving something extra to your clients.

Conclusion

The integration of geolocation feature during mobile app development increases the compatibility of the application with devices and enhances that outcome of the digital marketing campaigns.

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Get your application optimized by the mobile app development agency to increase its installations

Developing a mobile application developed is not a big task if you have hired a reliable mobile app development agency. The hair snatching work is to get the application installed by the users amidst hundreds of alternatives available on Apple and Google store.

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No matter how intuitive the design is or how better the interface is. Until you cannot get people to install it, your hard work and design ideas will go in vain. In such a digital and competitive world, it is mandatory to develop the application that gets installed impressions as well.

Let’s explore a few ways in which the installation of the application can be increased,

1.Determine the value of the application

It is mandatory for you to decide the proposition value of the application beforehand. It includes – goals and usage of right tools. It is customary to figure out the objective of the iOS or Android application development. Whether it will be a supplement for the website or a communication channel, it must be decided first and then the correct plugins and UI tools must be used in order to get the best end results.

2.Optimize the application

Optimization is not only confined to the website. Even the mobile applications must be customized as per the guidelines so that people searching for the similar application can find you on the top of the results. All you to do is give the application a unique name, describe the purpose of development, and provide a brief description with keywords.

3.Generate online buzz

Like your business, the application also needs brand awareness to be created. For this, you can easily opt for WordPress website design and development. It will showcase the main features, testimonials, and a constructive review of the application. Thus, enticing people to install the application in first place.

4.Creating unique application icon

The digital marketing experts suggest designing a unique icon for the application. An icon must stand out among the clutter and depict the purpose of development.

5.Generate rewards for referrals

An easy bait in marketing is a reward. Notify users about the referrals awards that you can offer. This lures the customers and increases the number of installations.

Conclusion

To increase installation of the application, it needs to stand out among the other similar apps. Emphasizing on marketing strategy is equally important as mobile app development.

Improve the Security of your WordPress Website

WordPress is one of the most widely used CMS for website development. If we believe the statistics then nearly one-third of the total websites in the world are developed on WordPress. Website Design and Development Company can state many features of the platform that helps in business growth like flexibility, scalability, performance, and customization.

It behaves like a liquid that can take shape of any business depending on the requirements. It continues to provide assistance in online marketing and with the availability of updated marketing tools it has become very popular among the customers.

However, the platform sometimes face challenges regarding security and here is how you can resolve them,

1. Host the site on reputed hosting – Choose the hosting service that offers SSL and other security certificates along with 24*7 tech support. Website Design Company also suggests choosing the hosting service that offers glitch-free and smooth running with backup service available.

2. Convert the website to HTTPS from HTTP – Security certificates like SSL/TLS offers a secure version of browsing over HTTP. They ensure that the website is safe of the vulnerabilities and attacks.

3. Keep updating the plugins – The team of WordPress continuously strive to eliminate the bugs and flaws and that updates are published. These updates, how small they may fix bigger issues and therefore, one must opt to keep updating the platform as well as installed plugins to ensure complete safety.

4. Use web-application firewall – Firewall, as we are all aware of, is a means to protect the systems and application from attacks. Similarly, a web application firewall makes sure that the website runs smoothly without any intrusion.

5. Use double authentication – If you are dealing with a huge amount of personal information and you must have a two-way authentication at the login to provide authorized access to the users.

6. Lesser use of plugins – Though the plugins make the work easier but it is advised by the custom website development company to use less number of plugins and update them as often as you could to surpass any existing vulnerability.

7. Simple and elegant design – Website must be clean with a simple navigator feature. This enhances the user experience and offers faster loading speed with secured running.