Why geolocation is a part of a digital marketing strategy for mobile application?

The Digital Marketing Strategy for mobile application is a means to publicise the features of a newly developed application so that more people download it and use it. However, in order to get successful results, the marketing strategy must revolve around enticing the users by bringing the unique features in the limelight.mobile app devlpment 12-12-18The geolocation is one such feature that allows users to get access to the nearby places and distance when they connect with the internet. Using the coordinate and point system the application get access to your location and provides the same to the vendor so that further formalities can be carried out.

Companies offering digital marketing services make this features a strategic aspect because it can help the user as well as the service provider to look around the addresses where there is a possibility of delivery, pick-up drops, and distance measurement.

Let’s look through the advantages of geolocation features,

1.Local marketing – The features are helpful in making businesses accessible to potential It is the reason behind why mobile SEO services have become a thing. It boosts the presence and visibility of an organization and thus promoting the feature provides an application with an ease of access.

2.Better results – Integrating this feature, enables the application owner to provide the users with better and most appropriate results. Thus, enhancing the user experience. Having accessibility to address through websites and social media only add to the client relationship with the organization.

3.Emerge as a winner in your industry – Providing this features since the start helps you communicate with clients easily. Also, it entitles the power to the customers to express their grievances and reach out to you in a click. Not only this but by adopting this feature, you beat your competitors giving something extra to your clients.

Conclusion

The integration of geolocation feature during mobile app development increases the compatibility of the application with devices and enhances that outcome of the digital marketing campaigns.

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How to get your content viral for digital marketing strategy?

Are you a digital marketer looking to get your content viral? Is your digital marketing strategy not working out due to an inability to reach your audience.

Well! This blog will guide you to a simple set of procedures so that you can write user-friendly content that can drive traffic to the website and landing pages.

As a content marketer, it is understandably difficult to write the words that will immediately grab the viewer. However, since it is the job, therefore, one can follow a few techniques,

Social Media Markiting

1. Research – Nothing can beat a good research. Invest time in browsing through social media accounts and find out what attracts your audience. Read those topics and surf through the competitive pages to get a complete

2. Appealing headlines – As a digital marketing strategy, we know that it is the headline that first makes contact with the viewer. Unless the headline will not appeal, the client won’t open the page to review the content.

3. Showcase the emotions – If you want to connect with humans then your strategy cannot be for robots. Experts advise sharing stories with users to which they can feel connected to. Post motivational and funny graphics to display your human side.

4. Be quick and updated – Be quick and updated of the whereabouts of your industry. Try to be the first one to break any news to the audience. It will display your image as that of professionals.

5. Choose the right platform – If you are thinking to run a social media marketing campaign then make sure you select the right platform where most of your audience exists. Do not use professional platforms for promoting food festivals.

 

6. Inter-link the posts – Write posts and connect them to the previous ones if you can. This will help the customer to browse through greater details.

7. Communicate with the audience – Professionals advice to make the best use of the comments and forms to create the next content on the demands of the readers.

Don’t forget to use images – The experts of the marketing sector share that visual content attracts a greater number of audience and therefore, use relevant images in the blogs and websites so that if in a hurry, the reader can understand all in a quick glance.

The last words

Share the correct information in the right manner and on the relevant platform to ensure that your audience can come across it and get acquainted with it.

Tactics shared by SEO backlink service provider to generate more awesome links

Link building is and has always been an important aspect of search engine optimization. The amount of organic traffic that is diverted to a website is directly proportional to the links directed to the website. An SEO company can tell you how spiders trace through the network of links and index the website corresponding to the relevant searches made by the viewer.

seo-serviceLink building comprises of various means in which you can direct the pointers to the relevant web pages and gain good SEO points. The techniques are several but the most essential and trusted ones are- guest blogging, broken links repairing, converting unlinked mentions to the linked one.

Although the approach and execution can be a little different yet the object is the same.

With this blog, we’ll explore each method in brief,

Guest blogging

Every digital marketing agency gives very high importance to this procedure. All you have to do is write blogs or articles for another website and depending on the guideline of the website and quality of chosen words, you can gain links through author’s bio, referrals and other mentions.

The basic procedure to be followed is,

  • Find the sites that accept and allow guest blogging. Read their guidelines for posting.
  • Come with quality content and intuitive ideas for the post.
  • Shortlist the ideas and pick one that you would like to get posted.

Broken link building

A brief portion of SEO backlink service involves repairing the broken links so that the redirection can again be set to your website. To find the broken link you have to search through the competitive pages with dead content where you once existed.

After coming across the link amend the content and repair the link by visiting Ahref Batch Analysis tool. You will get a report of broken links with respect to a particular URL.

Convert the unliked mentions into links

Search on social media where your brand name has been mention and politely ask the site owner to convert the name into a URL where the audience can visit if they wish to.

Visit the Ahref to find the unlinked mentions and work your way up to convert them into links. You won’t believe the amount of traffic that you will be able to divert onto your business website.

Final thoughts

Backlink building service stands on these pillars to improve the SEO ranking and increase organic traffic. If you haven’t considered it then hurry up before it gets too late.

How to mix SEO and PPC for Better Results?

social media-01Search engine optimization and PPC are the marketing strategies that have soul aim to gain paid and free traffic on the website. Both are the part of a Digital Marketing Strategy to engage the greater audience so that maximum conversions can take place.

However, people make searches to clarify the pros and cons of both the methodologies so that they can choose one of the two. But, what if the experts say that you can use both and amplify the results. Sounds exciting? Right? Well! There are ways in which you can get the best of the both.

Let’s see how SEO and PPC can be mixed and applied together,

  • Use old SEO tools in a new manner

Long tail-keywords are often not chosen by an SEO company SEO company, but they are very helpful in determining the negative keywords. Moreover, you can find out what works best for the business and what is most frequently searched by your customers.

2.Thoroughly study the PPC analysis

Run through the past reports and analyse what worked best for your customers and what keywords got more queries. This will helps in mixing up the two campaigns and you will be targeting with the best arrow in your quiver.

3.Digital media promotion is all about keywords

The selection of keywords for SEO Website Optimization can be effectively carried out using PPC analytics. Thought it sounds a bit cliché, yet it is worth the efforts because here you have the proof of what appealed to your customers.

4.Use the combination to get the visitors back

Grabbing the attention of the people is hard and therefore, there come several moments when even potential audience leave your page. In such cases, you can use the magical combination and appear in their searches to make sure that the next time a customers visits, he/she buys your product/ service.

5.Use the combination for branding

Ask your Digital Marketing Agency to provide you with a great strategy so that you can invest in both properly and attain greater engagement from your audience.

Final words

Although SEO and PPC appear two different strategies they have similar goals and strategies. Use both for your benefits and see your business booming with queries like never before.

Pros and Cons of Paid and Free Traffic

If you have a digital business presence and your return on investments highly depends on online sales and purchases then you probably know the importance of traffic. Digital marketing company says no website can make money if it does not have users visiting and browse through its pages.

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One of the most important aspects of advertising is generating traffic. There are two ways in which you can divert traffic – paid and free. Both the mediums have their own advantages and disadvantages.

Let’s walk through both the methods and understand the pros and cons,

Free traffic

SEO website optimization generates free traffic by listing the website among the top positions of Google and other search engines. Social media, forums, blogs, youtube, and online groups are yet another ways in which free traffic can be generated. These techniques engage the people based on their searches and demands.

Pros

  • The biggest advantage is the technique promotes the business for free. It only requires an investment of time only. Moreover, the results of SEO last for a longer period of time.

Cons

  • Its biggest loophole is it consumes a lot of time. If you are looking to get an instant return then the above techniques can screw your plans as they grow gradually with time.

Paid traffic

The instant techniques that can generate huge traffic include Google Ads, social media ads, ad space, brand advertising, and ad network. The affiliate market has options where you can choose demographics and specify the audience to whom your ad will be displayed. Thus, a confined but potential target.

Pros

  • Since it is paid, therefore, it shows instant results in lesser time as compared to organic campaigns. It saves a lot of time and efforts as well. A good digital marketing company knows how to attract the audience and will be the best plan to carry out a campaign.

Cons

  • For continuous traffic, you will have to pay So, it might get expensive and with a tight budget, you may only run it for a shorter duration.

Conclusion

Depending on the needs of the business to generate instant or long-term traffic, one must choose the appropriate strategy. However, as a digital marketing agency, we prefer to choose bits of both the campaign so that business may flourish in all directions.

Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Social media: How it helps in reputation management

It would not be wrong to say that we live on social media.

It is like;

For(time=00:00; time==23:59; time++)

{Sleep;

Eat with social media;

Work on social media;

Play on and with social media;

Hang out on and with social media;

Do business on social media;

}

Social media covers every part of our lives. Whether we are doing productive or just laying down, we cannot catch a break from this huge digital world. In such a scenario, one cannot escape the harsh reality that everyone has started to live in the close proximity. Anyone can reach and target anyone at any point of the day unless your account is private.

However, with business and celebrity account, they are by default public accessible accounts. Digital marketing agencies have done lots of surveys that state the more you are connected with your audiences the greater becomes the chances for your service or product being bought. Hence is the reason behind so many remarketing and sponsored campaigns.

Due to the similar reasons social media holds the highest position among the reasons for reputation. A business that has great reputation among the customers, offers them huge discounts, and interact with them in person is considered to have great reputation and receives more sales rain. On the other hand, if a customer becomes slightly unhappy with the product or the service, they can easily lash out letting the entire world know what a horrific experience they had.

Social media can have drastic effects on a business and keeping that in mind some customers also take advantage of it. In such cases, social media management teams say to untag yourself and block the user from further commenting. Though it seems a bit rude but some people do this out of fun or because of revenge or just to become famous overnight without giving a second thought on the consequences.

There is not much one can do and therefore, one must hire the professional social media marketing service to keep up with such customers.