Why is it important to include how-to content strategy in marketing?

Optimized and effective content strategy builds the foundation for a top-notch digital marketing strategy. The content must be structured around the topics that can appeal to your audience and engage the viewers.

The how-to content is helpful when you are planning to launch a new product or a technology. Targeted customers unfamiliar with the system can only be lured into purchasing it if the features and functionalities are told.

The instructional content plays a crucial role in such situations. In any ordinary strategy, such content set a benchmark to which other products can be compared.

Here is how you can create how-to descriptive content,

  • Do a thorough a research – Digital marketing company suggests that any strategy can fail if a good amount of research is not carried out. In the start, one may have ample ideas to write the content but in a due course of time, the writers will run out of the titles. In such a case, research help in understanding how to further proceed and write as per the analytics suggest.
  • Draft a series – GA Technocare Technology, leading SEO service provider to propose to draft a series in which the how-to content will appear. Their team of experts emphasize to think out of the box so that you may present the content in the form of text, visuals, videos, e-books, etc in a way that it generates interest among the audience and persuade them into buying your product.
  • Do not forget SEO services – If you are carrying forward with SEO then make sure to stuff some relevant keywords in the content before making it live. Just to be sure, the search words must be inserted in a way that they appear natural and does not break the flow of reading.
  • Breakeven the content – Do not keep writing the similar type of content even if you are getting success. The audience may get bored of reading the same and in a while, you make phase-out of the content to write. It is a good advice to mix-up the instructional content with some regular engaging content to get better results.
  • Visuals are gold – Ask any online reputation management company and they will tell you how important the visuals are in engaging and sharing information. They can be used on social media for sharing and attracting more viewers.

Final word

How-to content is important and must be part of an online marketing strategy. However, a right approach must be followed in order to make it a success.

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Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Social media: How it helps in reputation management

It would not be wrong to say that we live on social media.

It is like;

For(time=00:00; time==23:59; time++)

{Sleep;

Eat with social media;

Work on social media;

Play on and with social media;

Hang out on and with social media;

Do business on social media;

}

Social media covers every part of our lives. Whether we are doing productive or just laying down, we cannot catch a break from this huge digital world. In such a scenario, one cannot escape the harsh reality that everyone has started to live in the close proximity. Anyone can reach and target anyone at any point of the day unless your account is private.

However, with business and celebrity account, they are by default public accessible accounts. Digital marketing agencies have done lots of surveys that state the more you are connected with your audiences the greater becomes the chances for your service or product being bought. Hence is the reason behind so many remarketing and sponsored campaigns.

Due to the similar reasons social media holds the highest position among the reasons for reputation. A business that has great reputation among the customers, offers them huge discounts, and interact with them in person is considered to have great reputation and receives more sales rain. On the other hand, if a customer becomes slightly unhappy with the product or the service, they can easily lash out letting the entire world know what a horrific experience they had.

Social media can have drastic effects on a business and keeping that in mind some customers also take advantage of it. In such cases, social media management teams say to untag yourself and block the user from further commenting. Though it seems a bit rude but some people do this out of fun or because of revenge or just to become famous overnight without giving a second thought on the consequences.

There is not much one can do and therefore, one must hire the professional social media marketing service to keep up with such customers.

Why businesses should give importance to human-to-human marketing?

Businesses do not have emotions but the products or services that they sell to humans must connect them personally. In a long run, people have prioritized business-to-business marketing without giving a second thought about the customers, they are selling to.

However, many social media marketing agencies have arrived at the conclusion that in order to make a sell, a business must empathize with human emotions.

Digital-Marketing-Services

What B2B marketing is becoming outdated?

In a B2B approach, the owners or the vendors just try to sell the product by hook or crook without realizing that doing so is only making them look desperate.

This methodology has worked at the initial stage, but, with progress in advertising media the customers have become smarter and until they feel connected to something, they do not buy it. Not sooner but eventually this paradigm will be worn out.

Why human-to-human marketing should be promoted?

Social media management company like GA Technocare Technology believes that the humanized approach creates a ripple effect and thus helps in increasing your audience.

The businesses must follow social media marketing tips for every business to understand how to get connected with your audience at an informal level.

How companies can enhance H2H interaction?

Here is how a marketing team can introduce H2H methodology,

  • Empathize with your customers by acknowledging their problem.
  • Have a real conversation with clients. This will help to build trust and unveil many other issues that you can fix.
  • Assist the customer and resolve their query as soon as possible.
  • Ask the user, identify their level of knowledge of the product, and impart more while addressing their queries.
  • Measure your progress in terms of feedbacks and politely ask your audience to rate you. This will also help you customize the product as per the requirements of the public.

Final say

Companies like GA Technocare offering social media marketing services are changing their marketing approach by trying to connect with the audience at a human level rather than in a robotic manner.

An insight to a mobile-friendly update- Mobilegeddon

After the advent of smartphones, the marketing strategy took a whole new turn. Now customers can be reached by phones and nobody wanted to miss this opportunity but they were also not aware of the means to target. As the time grew people understood the requirement of a website then with local search SEO, the businesses flourished in towns with customers able to communicate to the nearby vendors.

After a while, Google launched an algorithm named Mobilegeddon. The algorithm brought business for the website design and development companies. It tests the website’s credibility on the basis of its outlook on mobile. This brought joy even to the SEO service providers because now mobile SEO is another marketing technique.

Let’s see the ground rules of this game,

  1. Larger fonts- A website must have larger fonts when accessed on the mobiles to facilitate the user a good look at the text without enlarging it.
  2. Responsive design- Website development companies suggest developing a responsive design that can fit the screen of any size of mobiles. This is an important feature as it prevents the distortion of the content when accessed on smaller screens.
  3. No un-accessible content- Digital marketing agencies suggest that if a content cannot be accessed on the mobiles better to hide it than display “NOT ACCESSIBLE” sign.
  4. Loading speed- If the website is accessible on mobiles then it must have a faster loading speed so that it could be accessed on the mobile data even in remote areas.
  5. Good amount of spaces at regular intervals- Unlike keyboards, mobile screens have a very rigid boundary. Therefore, experts suggest keeping a good amount of space in between the buttons to avoid an accident on the user’s part.

This algorithm does not affect the SEO ranking on the desktops but sure it tests the mobile presence of the website and if it looks promising, the website gets an A grade.

Keep optimizing! Keep growing!

GOOGLE PENGUIN ALGORITHM- What Pleases it?

sseo

Bringing a website on the first page of Google is not a piece of cake and with Google’s algorithms keeping a keen eye on your content and every step that you make, it is a lot harder than one thinks. Google has several algorithms that check every move of the campaign in order to make sure that search results are relevant to the quest of the user. If it finds any suspicious activity taking place then it can block the website or the campaign and recovery from that could be very troublesome or in some cases impossible.

Now, we’ll understand about one of the most talked algorithm- Penguin algorithm. SEO and digital marketing companies must know that it checks the quality of the links in order to rank the website among the top results and backlinks lie on the top of the to-check list. If they are from the trusted resources, if they come from multiple domains, if they are enveloped by the content similar to your page, and last but not least they are directing the similar concept as that of yours then, Penguin gives them an A and automatically the campaign moves in the positive direction.

We have covered what Penguin does but let’s see what can adversely affect it,

1. Low-quality links- The algorithm will drop the site low if the content surroundings the content is not relevant.

2. Unusual keyword stuffing- Google algorithms are smarter than one can think of. If you try to play smart by stuffing many keywords in the sentence without it making any sense then this will only lead up to annoying the Penguin.

3. Bought links- Not many SEO service providers know this but paying for the links to use them in the campaign is against the guidelines of the Google Webmaster.

4. Use of similar anchor tags– Any algorithm of Google supports diversity more than anything else. The use of similar anchor tags inside every backlink can call for redundancy and upset the Penguin algorithm.

SEO companies must take care of certain primary things while carrying out the campaign so as to prevent the domain from getting blacklisted. Keeping content diverse and relevant can enhance the efficiency of the campaign.

Be different! Be on top!

Can AI Replace Human Writers in The Field of Writing.?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.
Here are three reasons why humans are irreplaceable,

1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.

2. Human touch is incomparable- Many Digital Marketing Companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.

3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.