Tag Archives: seo services

Why geolocation is a part of a digital marketing strategy for mobile application?

The Digital Marketing Strategy for mobile application is a means to publicise the features of a newly developed application so that more people download it and use it. However, in order to get successful results, the marketing strategy must revolve around enticing the users by bringing the unique features in the limelight.

mobile app devlpment 12-12-18

The geolocation is one such feature that allows users to get access to the nearby places and distance when they connect with the internet. Using the coordinate and point system the application get access to your location and provides the same to the vendor so that further formalities can be carried out.

Companies offering digital marketing services make this features a strategic aspect because it can help the user as well as the service provider to look around the addresses where there is a possibility of delivery, pick-up drops, and distance measurement.

Let’s look through the advantages of geolocation features,

1.Local marketing – The features are helpful in making businesses accessible to potential It is the reason behind why mobile SEO services have become a thing. It boosts the presence and visibility of an organization and thus promoting the feature provides an application with an ease of access.

2.Better results – Integrating this feature, enables the application owner to provide the users with better and most appropriate results. Thus, enhancing the user experience. Having accessibility to address through websites and social media only add to the client relationship with the organization.

3.Emerge as a winner in your industry – Providing this features since the start helps you communicate with clients easily. Also, it entitles the power to the customers to express their grievances and reach out to you in a click. Not only this but by adopting this feature, you beat your competitors giving something extra to your clients.

Conclusion

The integration of geolocation feature during mobile app development increases the compatibility of the application with devices and enhances that outcome of the digital marketing campaigns.

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How blogging can strengthen your social media marketing strategy and brand image

Blogging has become very popular in every industry in the past decade. The reason behind it is the convenience in sharing thoughts and views. Not only this but for the writers and company, it comes handy in engaging more audience as a part of any digital marketing strategy. It helps in connecting with the audience looking for answers and therefore, creates a rock-solid image of the brand.

social media stragey-01

Constantly updating and latest storytelling blog can become the face of your brand and it will also impress the audience and similar businesses in the same industry. The void in information about the brand and the audience can be filled by means of blogging.

Here are a few tips for making your blog more engaging for your audience,

1.Enhance user experience – Designing a user-friendly blog that can depict your brand image is what attracts the maximum audience. In order to engage more users, one must answer the queries, thus diverting traffic by answering the queries. Look after the ad space to study the report, add a suitable call to action button if necessary, and offer easy navigation if you write a blog in different genre or industries.

2.Enhance the brand identity with blog design – Social media agency states that the design of the blog defines the basic structure of the organisation in which it deals in. Keeping the content SEO friendly, unique, and provide some extra information with which user can relate. Also, it is equally essential to use the brand logo to state the authority and rights of the content. With blogs, one can share the brand story, progress, and goals. Though the words must readable in the responsive format when accessed on any smaller screens.

3.Blog design must be creative and unique – The SEO service providers say that the blog colours must be the brand colours and unique design must be crafted so that your page looks distinctive than all the competitors. Similar to the design, it is equally important to maintain consistency in the images and the content. Also, defining a font family and size will ensure uniformity. Thus, making the web pages look structured.

Conclusion

Blogging has advantages in a lot of digital and social media marketing strategies because of the capacity to reach millions and increase the interaction of the audience with the brand.

How to get your content viral for digital marketing strategy?

Are you a digital marketer looking to get your content viral? Is your digital marketing strategy not working out due to an inability to reach your audience.

Well! This blog will guide you to a simple set of procedures so that you can write user-friendly content that can drive traffic to the website and landing pages.

As a content marketer, it is understandably difficult to write the words that will immediately grab the viewer. However, since it is the job, therefore, one can follow a few techniques,

Social Media Markiting

1. Research – Nothing can beat a good research. Invest time in browsing through social media accounts and find out what attracts your audience. Read those topics and surf through the competitive pages to get a complete

2. Appealing headlines – As a digital marketing strategy, we know that it is the headline that first makes contact with the viewer. Unless the headline will not appeal, the client won’t open the page to review the content.

3. Showcase the emotions – If you want to connect with humans then your strategy cannot be for robots. Experts advise sharing stories with users to which they can feel connected to. Post motivational and funny graphics to display your human side.

4. Be quick and updated – Be quick and updated of the whereabouts of your industry. Try to be the first one to break any news to the audience. It will display your image as that of professionals.

5. Choose the right platform – If you are thinking to run a social media marketing campaign then make sure you select the right platform where most of your audience exists. Do not use professional platforms for promoting food festivals.

6. Inter-link the posts – Write posts and connect them to the previous ones if you can. This will help the customer to browse through greater details.

7. Communicate with the audience – Professionals advice to make the best use of the comments and forms to create the next content on the demands of the readers.

Don’t forget to use images – The experts of the marketing sector share that visual content attracts a greater number of audience and therefore, use relevant images in the blogs and websites so that if in a hurry, the reader can understand all in a quick glance.

The last words

Share the correct information in the right manner and on the relevant platform to ensure that your audience can come across it and get acquainted with it.

Why is it important to include how-to content strategy in marketing?

Optimized and effective content strategy builds the foundation for a top-notch digital marketing strategy. The content must be structured around the topics that can appeal to your audience and engage the viewers.

The how-to content is helpful when you are planning to launch a new product or a technology. Targeted customers unfamiliar with the system can only be lured into purchasing it if the features and functionalities are told.

The instructional content plays a crucial role in such situations. In any ordinary strategy, such content set a benchmark to which other products can be compared.

Here is how you can create how-to descriptive content,

  • Do a thorough a research – Digital marketing company suggests that any strategy can fail if a good amount of research is not carried out. In the start, one may have ample ideas to write the content but in a due course of time, the writers will run out of the titles. In such a case, research help in understanding how to further proceed and write as per the analytics suggest.
  • Draft a series – GA Technocare Technology, leading SEO service provider to propose to draft a series in which the how-to content will appear. Their team of experts emphasize to think out of the box so that you may present the content in the form of text, visuals, videos, e-books, etc in a way that it generates interest among the audience and persuade them into buying your product.
  • Do not forget SEO services – If you are carrying forward with SEO then make sure to stuff some relevant keywords in the content before making it live. Just to be sure, the search words must be inserted in a way that they appear natural and does not break the flow of reading.
  • Breakeven the content – Do not keep writing the similar type of content even if you are getting success. The audience may get bored of reading the same and in a while, you make phase-out of the content to write. It is a good advice to mix-up the instructional content with some regular engaging content to get better results.
  • Visuals are gold – Ask any online reputation management company and they will tell you how important the visuals are in engaging and sharing information. They can be used on social media for sharing and attracting more viewers.

Final word

How-to content is important and must be part of an online marketing strategy. However, a right approach must be followed in order to make it a success.

 

Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Social media: How it helps in reputation management

It would not be wrong to say that we live on social media.

It is like;

For(time=00:00; time==23:59; time++)

{Sleep;

Eat with social media;

Work on social media;

Play on and with social media;

Hang out on and with social media;

Do business on social media;

}

Social media covers every part of our lives. Whether we are doing productive or just laying down, we cannot catch a break from this huge digital world. In such a scenario, one cannot escape the harsh reality that everyone has started to live in the close proximity. Anyone can reach and target anyone at any point of the day unless your account is private.

However, with business and celebrity account, they are by default public accessible accounts. Digital marketing agencies have done lots of surveys that state the more you are connected with your audiences the greater becomes the chances for your service or product being bought. Hence is the reason behind so many remarketing and sponsored campaigns.

Due to the similar reasons social media holds the highest position among the reasons for reputation. A business that has great reputation among the customers, offers them huge discounts, and interact with them in person is considered to have great reputation and receives more sales rain. On the other hand, if a customer becomes slightly unhappy with the product or the service, they can easily lash out letting the entire world know what a horrific experience they had.

Social media can have drastic effects on a business and keeping that in mind some customers also take advantage of it. In such cases, social media management teams say to untag yourself and block the user from further commenting. Though it seems a bit rude but some people do this out of fun or because of revenge or just to become famous overnight without giving a second thought on the consequences.

There is not much one can do and therefore, one must hire the professional social media marketing service to keep up with such customers.

Why businesses should give importance to human-to-human marketing?

Businesses do not have emotions but the products or services that they sell to humans must connect them personally. In a long run, people have prioritized business-to-business marketing without giving a second thought about the customers, they are selling to.

However, many social media marketing agencies have arrived at the conclusion that in order to make a sell, a business must empathize with human emotions.

Digital-Marketing-Services

What B2B marketing is becoming outdated?

In a B2B approach, the owners or the vendors just try to sell the product by hook or crook without realizing that doing so is only making them look desperate.

This methodology has worked at the initial stage, but, with progress in advertising media the customers have become smarter and until they feel connected to something, they do not buy it. Not sooner but eventually this paradigm will be worn out.

Why human-to-human marketing should be promoted?

Social media management company like GA Technocare Technology believes that the humanized approach creates a ripple effect and thus helps in increasing your audience.

The businesses must follow social media marketing tips for every business to understand how to get connected with your audience at an informal level.

How companies can enhance H2H interaction?

Here is how a marketing team can introduce H2H methodology,

  • Empathize with your customers by acknowledging their problem.
  • Have a real conversation with clients. This will help to build trust and unveil many other issues that you can fix.
  • Assist the customer and resolve their query as soon as possible.
  • Ask the user, identify their level of knowledge of the product, and impart more while addressing their queries.
  • Measure your progress in terms of feedbacks and politely ask your audience to rate you. This will also help you customize the product as per the requirements of the public.

Final say

Companies like GA Technocare offering social media marketing services are changing their marketing approach by trying to connect with the audience at a human level rather than in a robotic manner.