The renowned search engines like Google and Bing have made it possible for regular businesses to run PPC campaigns and earn more leads and business.
Though it seems a good news ironically it has made it difficult to run a successful campaign in the hustle-bustle. Therefore, the need for a third-party tool has arisen and among all the PPC Optimyzr is highly preferred by the social media marketing agencies.
The optimyzr runs on machine learning and artificial intelligence. However, mixed with the human mind, the campaign is expected to do wonders.
Let’s see some of the helpful aspects of PPC automation,
Use of e-commerce data
The data retrieved from the e-commerce site is very helpful, though the sheets can be messy and complex. The tools have the advanced option which segregates the sheet based on the categories and searches, picks up the keywords, and inserts them in the templates created for the campaign.
Efficient ad creation
Creating ads on Google and Bing can be a monotonous task. Therefore, the PPC automation tools help the social media marketing pros to divide the products into product groups and create ads. This way the experts can actually use maximum time in scratching the content for the ad instead of designing its structures.
The scripts on Google and Bing ads are harder to optimize. Whereas in PPC automation tools makes it easier by digging deep and providing with several options to set the various aspects of the campaign. These preset options give you more time to actually strategize and review the campaign instead of working on scripts.
Social media management agencies will agree that creating a detailed report for the clients is a dull task and unnecessarily consumes a huge amount of time. But the automated tools like optimyzr have features that can help in accomplishing the same task in 30-40 minutes rather than 5-6 hours of head scratching.
PPC automation tools are there to reduce the time consumed in mundane tasks so that quality time can be given in building campaign strategies and deciding the variations in investments.