Alternative keyword research tools that every SEO service provider must try for once

Keyword research is an important aspect of a search engine optimization company. Search words are the basis on which the buyers are differentiated from customers.

The mix-up of long and short tail keywords decides how the page will be indexed and displayed. Greater the quality of useful keywords more will be traffic diversion.

However, creating a list of successful keywords is difficult. In order to make that task easier, there are plenty of tools available that help in creating a list of keywords that are competitive and based on frequent searches made by the user.

Let’s take a tour around the tools that the best SEO company uses,

SEO-01-01

  1. Keywords everywhere – It is a free browser add-in for Google and Firefox. It assembles the data from various keyword tools like Ubersuggest, Google Search, Google Analytics, and Search Console. The tool facilitates the user with a single list of search words and their corresponding metrics like competition, search metric, cost-per-click, etc.
  2. Pinterest keyword tool – It is not much popular but it is used by social media marketing companies running a campaign on this particular platform. The search tool may not provide much information on the volume of keywords but it sure states the popularity and suggest the other relevant long tail keywords that can be used.
  3. Keyword.Guru – This tool has an upper hand as it collects the data from the search engines – Google, Yahoo, and Bing and e-commerce websites like Amazon, eBay, etc. It displays the common searches corresponding to the seed keyword in real time.
  4. Tag Crowd – It is a free tool that any SEO company can use to analyse the keyword strategy of the competitors and content. It also helps in finding out how rivalries are targeting their potential customers. Just by uploading a file or content document, one can get the expected results in no time.
  5. Merchant words – This tool is a goldmine for seo service provider in noida as it searches the data from around 1 billion Amazon searches, compare it to the Google metrics, and provide with volume and search metrics details. It can be used for free for a limited period and searches.
  6. Keyword shitter – It is a keyword warehouse that can spit out thousands of keywords in a matter of time. However, it has filters that can be applied if you are looking to get a limited list of words.

Conclusion

If you are looking for fast and appropriate results, use the above tools for keyword research.

Advertisements

Digital marketing strategy to generate business leads

Lead generation is the sole reason behind the marketing strategies. It is the treasure to which every organization has to reach no matter which road they take.

The most challenging aspect of every business is generating leads whether by ad campaigns or content marketing. Any organisation build a digital marketing strategy are built around creating user queries so that maximum sales conversions can take place.In order to persuade buyers into purchasing the products and services, one has to dive deep and follow the traces of the best practices to generate fruitful leads.vishaldd.jpgLet’s have a ride across some of the advice shared by experts,

  • Co-marketing with similar business – Many companies do not understand but co-marketing has ample benefits along with generating leads in a shorter span of time. You can target your as well as the audience of the partners and collectively make good money.

 

  • Use social media marketing – Render the services of social media. It is among the best tools and generates leads regularly if the audience is targeted correctly. As per the survey, most of the businesses have been found to generate more than 60% of leads through social media platforms.

 

  • Build relations with influencers – Influencers in every industry hold a great impact on the audience. If you have friendly relations with them then they can help in promoting your business and create a buzz around. Not only business will grow but the brand image will also be developed.

 

  • Run referral programs – The digital marketing services providers suggest asking the customers to leave review and testimonials so that other buyers can make an informed decision. Also, referrals programs are a great way to entice the users into downloading or purchasing your product.

Final say

As long as you are clear of the aim of your marketing strategy, you can generate enormously high and quality leads for your business. Also, the content and medium of marketing play a crucial role. Therefore, it is advised by the experts to be cautious while planning a campaign.

Why a website development company uses PHP for the development of online businesses?

Considering the development of the website, the era has changed from static to dynamic. Numerous platforms have been developed that offer a wide range of features from developing a simple blog website to a huge e-commerce business like Amazon.

PHP is one of the favourite platforms that any website development agency chooses as it can run efficiently on web-server and offers an organized set of modules.

Here are a lit of reason why PHP is giving so much preference-

  1. Open source platform – It is an open source platform and therefore, available for free. Companies having a team of developers with sharp knowledge of C and Java can do wonder with PHP.
  2. Cost-efficient – Since is it available for free, therefore, it does not need any expensive software to work on.
  3. Secure with lightning speed – Companies offering website design services have tested it and consider it the most secure because it comes with a layer that can withstand threats and viruses. Also, it uses its own memory so loading speed becomes faster and loaded on the server gets reduced.
  4. Provide online support – PHP being so much popular has an enormous audience supporting it online. Whether you get stuck or face any issues, you can use multiple forums to ask queries and get instant answers. One can even visit the online library for quick assistance.
  5. Scalable website development – Once developed, the website can be expanded as the requirements of the business expand. Due to ample add-ins and online libraries are available with source code. Thus, scaling the website to the zenith.

Final say

If you ask the best website designing company in Noida, you will definitely find PHP as the top preferred language for the development for an effective website.

Why website promotion is important for the business?

Hiring website design services and establishing an online presence is a big step. You open gates for millions of people to surf in and out of your business.

But, only running a website cannot get your customers and buyers. For that one has to consider online marketing. Like inaugural ceremony creates a buzz around, similarly, hiring digital marketing services helps you get more traffic, thus, more mouths talking about your business.

The website is an online platform that helps you connect with the enormous audience so it makes no sense if people cannot reach you out or find out about your services. Because if you not making the best use of it then your competitors will get ahead of you.

Here are a few reasons why one must one must consider website promotion,

  1. Immediate contact with customers – The best SEO services can help you connect with customers You can directly communicate with them, assist their queries, and offer instant solutions.
  2. Huge traffic – Using social media marketing and SEO you can divert huge traffic on your website. This is the primary goal and helps you gain get acquainted with a greater number of people. Thus, a greater probability to fetch more business and increase ROI.
  3. Higher number of sales – Website promotion can be done in various ways. Whatever, the way you choose, it will get you to get you closer to buyers and with right strategy up can appeal and convince the customers to buy your products and services.
  4. Brand identity development – With the right Digital marketing strategy you can build your brand image. The appearance, content, visuals, and design interface can get your customers to return back or refer your business to others.

Conclusion

Website promotion equals business promotion. If you haven’t thought of it then hurry up before your competitor leaves you far behind.

Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Importance of testing in Software Development Life Cycle

Software Development Life Cycle is a series of procedure that is followed in various phases to make sure that the end product satisfies the needs of the client or business. SDLC has several phases and each phase has its own importance. Software Development Company, however, believes that testing is one such phase that holds great importance in the entire life cycle and consumes most of the time.

The custom software development undergoes several types of testing like unit testing, functional testing, regression testing, usability testing, performance testing etc. Each testing has a purpose of leading the software development to an end phase where it fulfills the requisites it was designed for.

The following keynotes represent the importance of software testing,

Every stage of SDLC involves a certain type of testing which is performed by a designated person. This ensures that every bug is reported and fixed at the very stage so that the output is an accurate result.

Testing involves finding out the flaws in codes, integration, data flow, and performance. Each phase a certain module development that is tested so that error is not carried to the next stage. Thus, saving time and extra cost.

Some types of testings like stress and performance testing ensure that the product is ready for its efficient Stress testing checks the robustness of the product and how much traffic or loads it can bear. Whereas performance testing put the software through the various exams to check if it works efficiently and provides top-notch results.

Testing is the proof of the quality of the software. Any customer who is looking to buy the product looks into its features and testing ensure that the product will work smoothly and provide the user with the desired

Software testings like the unit and functional testing ensure that every module of the software functions effectively and independently without any alteration in procedure or hindrance

Testing lowers the extra cost of the product and reduces the over-head maintenance. A thoroughly checked product requires minimal support and maintenance along with meeting the requirements of various workspace and individuals.

Social media: How it helps in reputation management

It would not be wrong to say that we live on social media.

It is like;

For(time=00:00; time==23:59; time++)

{Sleep;

Eat with social media;

Work on social media;

Play on and with social media;

Hang out on and with social media;

Do business on social media;

}

Social media covers every part of our lives. Whether we are doing productive or just laying down, we cannot catch a break from this huge digital world. In such a scenario, one cannot escape the harsh reality that everyone has started to live in the close proximity. Anyone can reach and target anyone at any point of the day unless your account is private.

However, with business and celebrity account, they are by default public accessible accounts. Digital marketing agencies have done lots of surveys that state the more you are connected with your audiences the greater becomes the chances for your service or product being bought. Hence is the reason behind so many remarketing and sponsored campaigns.

Due to the similar reasons social media holds the highest position among the reasons for reputation. A business that has great reputation among the customers, offers them huge discounts, and interact with them in person is considered to have great reputation and receives more sales rain. On the other hand, if a customer becomes slightly unhappy with the product or the service, they can easily lash out letting the entire world know what a horrific experience they had.

Social media can have drastic effects on a business and keeping that in mind some customers also take advantage of it. In such cases, social media management teams say to untag yourself and block the user from further commenting. Though it seems a bit rude but some people do this out of fun or because of revenge or just to become famous overnight without giving a second thought on the consequences.

There is not much one can do and therefore, one must hire the professional social media marketing service to keep up with such customers.