Tag Archives: web development

Comparison Between AngularJS and ReactJS for Application Development

ReactJS and AngularJS are the preferred choices for designing front-end during application development. Both are the robust technologies built on JavaScript to offer custom development by integrating specific features. Choosing the right framework as per the requisites is necessary to ensure the durability of the application.

angulars vs reacts-01

With the increasing tools and library functions in JavaScript, it has become significantly difficult to choose the right platform. However, both the frameworks have advanced options, high-performing tools, and endurance to build high functionality software applications.

Here are a few ways to decide which framework must be chosen,

Scalability – Angular is considered to be highly scalable due to its structure and strong CLI. React is, however, can be tested and therefore, comparably scalable than various other frameworks.

Properties – An application development company mostly chooses ReactJS because of its dependency injection that helps in integrating better APIs to fulfil the objective. Whereas Angular has plain getters that get called at each render, thus, a little complexity is added to the application.

Code length and clearance – React is simpler to understand and code but it takes a little longer to load a project in the framework. However, Angular involves a little complexity, though, it also helps in writing clean and fewer codes.

Complexity of the model – While building the large models, Angular does not come handy as one has to break the model into chunks to test and verify each functionality. Whereas for custom application development ReactJS is preferred as it offers to develop larger software without affecting the performance of the software.

Dependency injection – This is a point of advantage in both the framework. The breaking of components into layers provides with an upper hand in increasing and enhancing the processing in the application.

Final say:-

Both the frameworks have very different approaches when it comes to web-based application development for SMEs. The technologies are sturdy, flexible, and offer highly efficient development of the software application. In brief, both offer stability and durability and thus, must be chosen on the bases of the functionalities to be integrated into the project.

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Digital Marketing Strategy to Generate Business Leads

Lead generation is the sole reason behind the marketing strategies. It is the treasure to which every organization has to reach no matter which road they take.

The most challenging aspect of every business is generating leads whether by ad campaigns or content marketing. Any organisation build a digital marketing strategy are built around creating user queries so that maximum sales conversions can take place.In order to persuade buyers into purchasing the products and services, one has to dive deep and follow the traces of the best practices to generate fruitful leads.Let’s have a ride across some of the advice shared by experts,

Digital Marketing Strategy

Co-marketing with similar business – Many companies do not understand but co-marketing has ample benefits along with generating leads in a shorter span of time. You can target your as well as the audience of the partners and collectively make good money.

Use social media marketing – Render the services of social media. It is among the best tools and generates leads regularly if the audience is targeted correctly. As per the survey, most of the businesses have been found to generate more than 60% of leads through social media platforms.

Build relations with influencers – Influencers in every industry hold a great impact on the audience. If you have friendly relations with them then they can help in promoting your business and create a buzz around. Not only business will grow but the brand image will also be developed.

Run referral programs – The digital marketing services providers suggest asking the customers to leave review and testimonials so that other buyers can make an informed decision. Also, referrals programs are a great way to entice the users into downloading or purchasing your product.

Final say:-

As long as you are clear of the aim of your marketing strategy, you can generate enormously high and quality leads for your business. Also, the content and medium of marketing play a crucial role. Therefore, it is advised by the experts to be cautious while planning a campaign.

Why a Website Development Company uses PHP for the Development of Online Businesses?

Considering the development of the website, the era has changed from static to dynamic. Numerous platforms have been developed that offer a wide range of features from developing a simple blog website to a huge e-commerce business like Amazon.

PHP is one of the favourite platforms that any website development agency chooses as it can run efficiently on web-server and offers an organized set of modules.

Here are a lit of reason why PHP is giving so much preference-

Open source platform – It is an open source platform and therefore, available for free. Companies having a team of developers with sharp knowledge of C and Java can do wonder with PHP.

Cost-efficient – Since is it available for free, therefore, it does not need any expensive software to work on.

Secure with lightning speed – Companies offering website design services have tested it and consider it the most secure because it comes with a layer that can withstand threats and viruses. Also, it uses its own memory so loading speed becomes faster and loaded on the server gets reduced.

Provide online support – PHP being so much popular has an enormous audience supporting it online. Whether you get stuck or face any issues, you can use multiple forums to ask queries and get instant answers. One can even visit the online library for quick assistance.

Scalable website development – Once developed, the website can be expanded as the requirements of the business expand. Due to ample add-ins and online libraries are available with source code. Thus, scaling the website to the zenith.

Why Website Promotion is Important for the Business?

Hiring website design services and establishing an online presence is a big step. You open gates for millions of people to surf in and out of your business.

But, only running a website cannot get your customers and buyers. For that one has to consider online marketing. Like inaugural ceremony creates a buzz around, similarly, hiring digital marketing services helps you get more traffic, thus, more mouths talking about your business.

The website is an online platform that helps you connect with the enormous audience so it makes no sense if people cannot reach you out or find out about your services. Because if you not making the best use of it then your competitors will get ahead of you.

Here are a few reasons why one must one must consider website promotion,

Immediate contact with customers – The best SEO services can help you connect with customers You can directly communicate with them, assist their queries, and offer instant solutions.

Huge traffic – Using social media marketing and SEO you can divert huge traffic on your website. This is the primary goal and helps you gain get acquainted with a greater number of people. Thus, a greater probability to fetch more business and increase ROI.

Higher number of sales – Website promotion can be done in various ways. Whatever, the way you choose, it will get you to get you closer to buyers and with right strategy up can appeal and convince the customers to buy your products and services.

Brand identity development – With the right Digital marketing strategy you can build your brand image. The appearance, content, visuals, and design interface can get your customers to return back or refer your business to others.

Conclusion

Website promotion equals business promotion. If you haven’t thought of it then hurry up before your competitor leaves you far behind.

Can AI replace human writers in the field of writing?

“Writing is the painting of the voice”

First of all- NO. It is hardly possible for a machine no matter how intelligent its, cannot replace a human. Sure, AI is touching remarkable milestones and has made impossible things possible but, no matter how much it grows it can never have a creative mind and a compassionate heart like a human. Machine intelligence has made our life easier and it continues to do so but it can never replace us because Hello! We have made it.

There have been many machines like Quill and Heliograf that have been capable in producing the content but only when provided with the figures. The AI machines have produced exemplary produced short-reports or content when statistics were loaded but they are not found successful in writing moving content for the audience. Only humans have the capacity to strike and challenge other human’s thought processing.

Here are three reasons why humans are irreplaceable,

  1. Machine generated content is expensive- Not everyone can afford to have a machine write content for them. First of all, it needs a lot of investment and secondly, even if it is made available as an online software, it won’t be affordable to every person.
  2. Human touch is incomparable- Many digital marketing companies have tried and compared the contents of the same title written by a machine and a human only to find human content gaining preferences among the other beings.
  3. Not relatable content- Unless we are talking about a robot like Chitti (a humanoid in the film ROBOT), machine content can match the level of humans because it cannot think and process like them.

So if we take the word of experience from the big IT companies and Digital agencies, humans have a creativity in their brains that is priceless. So for now, writers are safe until an army of humanoids holocaust upon us in which case, we all be unemployed.

Importance of testing in Software Development Life Cycle

Software Development Life Cycle is a series of procedure that is followed in various phases to make sure that the end product satisfies the needs of the client or business. SDLC has several phases and each phase has its own importance. Software Development Company, however, believes that testing is one such phase that holds great importance in the entire life cycle and consumes most of the time.

The custom software development undergoes several types of testing like unit testing, functional testing, regression testing, usability testing, performance testing etc. Each testing has a purpose of leading the software development to an end phase where it fulfills the requisites it was designed for.

The following keynotes represent the importance of software testing,

Every stage of SDLC involves a certain type of testing which is performed by a designated person. This ensures that every bug is reported and fixed at the very stage so that the output is an accurate result.

Testing involves finding out the flaws in codes, integration, data flow, and performance. Each phase a certain module development that is tested so that error is not carried to the next stage. Thus, saving time and extra cost.

Some types of testings like stress and performance testing ensure that the product is ready for its efficient Stress testing checks the robustness of the product and how much traffic or loads it can bear. Whereas performance testing put the software through the various exams to check if it works efficiently and provides top-notch results.

Testing is the proof of the quality of the software. Any customer who is looking to buy the product looks into its features and testing ensure that the product will work smoothly and provide the user with the desired

Software testings like the unit and functional testing ensure that every module of the software functions effectively and independently without any alteration in procedure or hindrance

Testing lowers the extra cost of the product and reduces the over-head maintenance. A thoroughly checked product requires minimal support and maintenance along with meeting the requirements of various workspace and individuals.

Technical tips for Mobile SEO

It had been observed that close to 50% of buyers start to search for the product they are interested to buy. The statistics itself displays the need for mobile SEO so that whenever a person makes a search pertaining to your business can easily find you even on mobiles.

In order to reach the customers on their handy devices, businesses must emphasize the website development company to build mobile-friendly websites with a separate Sitemap that offers smooth interfacing as on the desktops or laptops.

Here is a list of the certain technical aspects that are considered important by an SEO company,

1.Use mobile-optimized content

There is a possibility that certain content or video that can be accessed efficiently on laptops has a difficulty in mobile display. In such cases, make sure you optimize the content as per the mobile screen or hide its display on mobiles.

2.Make sure to enable JavaScript, CSS, and image files

It is advised by the SEO service providers that as per the Google Webmaster guidelines the developers must not hide the JavaScript and CSS files and also check if robots.txt is enabled.

3.Redirect the user on a mobile-friendly URL

Some of the URLs redirection may work just fine on bigger screens but they may show 404 error on smaller screens. Therefore, it is advisable to redirect the user on mobile-accessible websites to avoid interfacing interruption.

4.Check the loading speed

Make sure that loading speed of the website is as fast as on laptops so that your customer has a super-fast browsing experience.

5.Check issues with duplicated content

Use ‘Rel-Canonical’ even on mobile versions so that Google can easily index the website and any issues related to duplicate content can be avoided.

6.Improvise the titles and meta descriptions

As per the smaller screens, the information must be short and precise. Therefore, the digital marketing company suggests optimizing the title and meta descriptions with quality content.

7.Make the best out of the local searches

The GPS has made it easier for the users to find the nearby business stores. Hence, make sure to update your address and contact itinerary so that potential customers can visit you.

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